A Strategy of Hope

Mobilizing national networks and empowering communities to reverse biodiversity loss trends We need rational hope, a clear vision, and strong partnerships, driving a desire to make strategic, successful conservation a global movement. Reverse the Red ignites strategic cooperation and action to ensure the survival of wild species and ecosystems and reverse the negative trend of biodiversity loss. Reverse the Red brings together a dive rse coalition of leading scientists, advocates, and partners committed to using a datadriven and sciencebased approach to assess, plan, and act for species conservation. Reverse the Red provides the tools and expertise to empower governments and local co mmunities alike to set and reach species conservation targets and celebrates and amplifies successful achievements for species. With this approach, we are launching Reverse the Red Day on February 7, 2023 for the first time as part of our larger Year of Ac tion, which will showcase success stories, bring together partners from all levels, and empower communities to take action and tell their own stories. This session will include time to discuss opportunities to galvanize a variety of audiences, create a truly global movement, and inspire behavior change all geared towards achieving biodiversity targets.