Video: Starting a Social Movement

One focus of Reverse the Red is empowering communities through the creation of a social movement that mobilizes society to want to take action for biodiversity. A movement that unites people around the world to save our biodiversity and provides specific opportunities for involvement at different scales.

At this webinar we explored, through a behavioural lens, what it takes to start a successful social movement.

Featured panelists included:
Jenny Gray, Zoos Victoria, Australia (moderator).
Judy Mann, South African Association for Marine Biological Research (SAAMBR).
Liam Smith, BehaviourWorks Australia (BWA).
Margaret Otieno, Wildlife Clubs of Kenya.

(12/9/2021)